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As a marketer, one of the benefits of living in a digital world is that nearly every aspect of your online campaigns can be monitored. Website visits, email opens, link clicks – all trackable.
Google Analytics and Webmaster Tools will allow you to pinpoint what digital channels and keywords are bringing visitors to your website. Not only that, but you can also track what is helping or hindering visitor conversion once they get to your website.
With the knowledge of what keywords and ads are working, you can focus on where you need to spend your advertising dollars. Proper conversion tracking can greatly reduce the cost of sales conversion.
What is bringing unpaid traffic to your website
Track and compare the effectiveness of paid ad campaigns
What keywords are bringing visitors to your website
View what social channels are best your budget
What actions are visitors taking (or not taking) on your website
Know when prospects are opening and clicking through your emails